As a guideline for Rotary Club programmes, Rotary International has developed
the Four Avenues of Service for Rotary clubs. They are: Club Service– Rotary’s first
Avenue of Service involves actions a Rotarian must take within the club to help it function successfully.
Vocational Service – Rotary’s second Avenue of
Service. It includes promoting high ethical standards in businesses and professions, recognizing the worthiness of all useful
occupations, and fostering the ideal of service in the pursuit of all vocations. The role of the club includes developing
projects that help members contribute their talents to meeting society’s needs. The role of Rotarians includes conducting
themselves and their businesses in accordance with Rotary principles and responding to projects their clubs develop.
Community Service –
Rotary’s third Avenue of Service comprises varied efforts that Rotarians make to improve the quality of life within
their club’s locality or municipality.
International Service – Rotary’s fourth
Avenue of Service comprises all the things that a Rotarian can do to advance international understanding, goodwill and peace
by getting acquainted with people of other countries, their cultures, customs, accomplishments, aspirations, problems –
through personal contacts, travel and attendance at conventions, through reading and correspondence, and through cooperation
in all club activities and projects – including those of The Rotary Foundation – that will help people in other
lands.
